![]() The BSG is designed to simulate a competitive business environment, where multiple companies are competing for market share and profitability. The game requires students to make a range of decisions related to various aspects of the company's operations, such as production, marketing, finance, and corporate social responsibility. The company's operations include the design, production, and marketing of athletic footwear products. ![]() The BSG game simulates a fictional athletic footwear company that competes in the global market. The course uses the Business Strategy Game (BSG) simulation exercise through its eight-week curriculum. UA Grantham’s MGT570 Strategic Management course is a graduate-level class designed to teach students how to effectively compete, grow, and generate return-on-investment. These simulations provide a hands-on, interactive learning experience that allows students to apply the theories and concepts they've learned in the classroom to real-world scenarios. Real-world simulations are becoming an increasingly important tool for Master of Business Administration degree students to learn how to compete more effectively in global marketplaces.
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